An example client scenario: a candle maker with 2 years on Etsy who launched her own CLEWY Site and hit $4K/month in direct sales within 90 days. Here's what changed.
Example client scenario — composite of patterns we see across CLEWY builds. Names and numbers are illustrative.
She started selling hand-poured soy candles on Etsy in 2022. Two years in, she had a steady $2,800/month in sales, ~700 reviews, and a real following.
She was also paying Etsy ~$580/month in fees. And her business didn't appear on Google once — every sale was inside Etsy's walled garden.
The shift
She DM'd ‘MOCKUP’ on Instagram. Within 48 hours, we sent her an interactive mockup of her own site — same brand, same products, but on a domain she owned.
She approved it. We shipped it in 9 business days. The CLEWY Site went live.
What changed in 90 days
- Direct sales: $4,100/month. (Up from $2,800 Etsy, less Etsy fees.)
- Google impressions: 12,400/month. (Was 0.)
- Email list: 380 subscribers. (Was 0 — Etsy owns the customer list.)
- Repeat customers: 22%. (Up from 11% on Etsy.)
Why it worked
Three things, mostly:
- She ranked on Google. "Hand-poured soy candles Brooklyn" — that didn't exist as a search before. Now it does, and she owns the result.
- She owned the customer list. She started sending a monthly email. Repeat purchases jumped.
- She kept 97.5% of every sale. The math finally worked.
Her Etsy shop is still open. But most of her business is on her own site now. That's the point.